Career

13+ years in orthopedic medical sales

Orthopedic medical device sales leader: 13 years with Arthrex, built on a clinical foundation in surgical technology. Run a rural hospital territory across Sports Medicine, Foot & Ankle Trauma, Arthroplasty, Biologics and Capital Equipment, grown at a 24.9% CAGR since 2015. Built Arthroplasty from zero into a major product line and grew Foot & Ankle Trauma 10x. Named Arthrex Territory of the Year, West Region (2015), and Arthrex-Omaha Foot & Ankle, Trauma Territory of the Year (FY26).

Experience

  1. Jul 2019 – Now

    Territory Team Lead, Northwest Iowa

    Arthrex-Omaha (Formerly Conetic Solutions) · Omaha, NE

    • Lead strategic planning to oversee, develop and grow a wide range of product categories: Sports Medicine, Foot & Ankle Trauma, Arthroplasty, Biologics, Capital Equipment
    • Manage a rural territory, mainly hospitals, including critical access hospitals; grew revenue as the account base consolidated from 12 accounts to 8
    • Named Arthrex-Omaha Foot & Ankle, Trauma Territory of the Year (FY26): 46.8% growth; 187% to Trauma and 195% to Foot & Ankle Metal quota
    • Built Arthroplasty from zero into a major product line; grew Foot & Ankle Trauma 10x at a 25% 5-year CAGR
    • Only territory in the agency to hit Arthroplasty quota every year since FY23
    • Built one of the Central Region's most highly penetrated territories, and one of the fastest to adopt innovative technologies and products
    • Quota achievement: FY26 104% · FY24 102% · FY21 103% · FY20 100%
    • Lead the territory team: onboarded and developed 7 reps, 6 of whom went on to medical school or other healthcare roles
    • Negotiated contracts and guided new technologies through hospital value analysis committees (VAC)
    • Agency-wide Perseverance Award (FY22)
  2. Jun 2013 – Jun 2019

    Technology Consultant (Sales Representative), Northwest Iowa

    RSW Medical (Arthrex & Breg distributor) · Dakota Dunes, SD

    • Arthrex Territory of the Year, West Region (2015), with three-person Team Siouxland (NW Iowa + Siouxland)
    • Achieved quota FY14–FY18, above regional and national averages (FY18 103% · FY17 106% · FY16 104% · FY15 108% · FY14 121%)
    • Developed contracts and agreements with healthcare facilities and private practice groups to drive new business
    • Member of RSW Medical, named Distributor of the Year (2015)

Awards

  • Foot & Ankle, Trauma Territory of the Year (FY26)

    Arthrex-Omaha · 2026

  • Perseverance Award (FY22)

    Arthrex-Omaha · 2022

  • Territory of the Year, West Region

    Arthrex · 2015

    Awarded to three-person Team Siouxland (Northwest Iowa + Siouxland territories), while the agency operated as RSW Medical

Education and service

  • Bachelor of Arts (BA), Biology

    The University of Iowa · Dec 2011

  • Associate of Applied Science (AAS), Surgical Technology

    Iowa Lakes Community College · Jul 2013

  • Program Advisory Committee, Surgical Technology Program

    Iowa Lakes Community College · 2014 – Now

  • President, Surgical Technology Club

    Iowa Lakes Community College · Aug 2012 – 2013

  • Volunteer Assistant Football Coach

    Spencer High School · May 2007 – 2014

Certifications

  • Arthrex Technology Consultant Program, Certificate of Achievement

    Arthrex · 2023

  • Arthrex Sports Top Gun (SMART)

    Arthrex · 2016

  • Certified Surgical Technologist (CST)

    NBSTSA · 2013

Skills

  • Sales & Leadership

    Territory growth · Contract negotiation · Value analysis (VAC) · Rep development · Presentations

  • Orthopedics

    Arthroplasty · Sports Medicine · Foot & Ankle · Trauma · Biologics · Capital Equipment

  • Clinical

    OR workflows · Surgical technology · Surgeon and OR staff education